Teen Spending Takes A Dive: Guys Splurge On Footwear, While A Natural Look For Girls Hurts Makeup Sales
Apr 09, 2020
Today’s teens are worried about the economy and the coronavirus pandemic, just like many of the rest of us. Though the sustainability-minded generation still puts the environment first among their top concerns, a new survey finds. While Gen Z’s total spending is down sharply, when they do go shopping, brands like Nike, Lululemon and Amazon are top on the list. Often, that’s after they’ve stopped at Chik-fil-A or Starbucks to fuel up. While the guys are splurging on footwear, teen girls are spending less on handbags, cosmetics and apparel. Under Armour, Ralph Lauren and L Brands’ Victoria’s Secret are among the brands falling out of favor. Read more at CNBC.
