by John Russel Jones

Specialty footwear and lifestyle chain, The Athlete’s Foot, and Team Roc, Roc Nation’s philanthropic and social justice division, are joining forces to support Feeding America by helping to provide 200,000 meals ($1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks) while raising awareness about food insecurity during the Thanksgiving holiday season. From November 1st  to November 24th, select Athlete’s Foot stores in Chicago, Raleigh-Durham, New Orleans, and Atlanta will co-host in-store food donations with hometown talent including singer and songwriter Ambré, the University of Illinois’ Skyy Clark and Dain Dainja, singer, songwriter, and producer Dixson, and hip hop artist Reuben Vincent.

ABOVE: Photo by Brooke Lark on Unsplash

Matthew Lafone, the store’s president, and GM of Americas says, “The Athlete’s Foot is dedicated to helping the communities we serve. We look forward to working with Team Roc to raise funds for Feeding America during the holiday season. Consumers will be able to donate non-perishable food items and make a contribution at each of the four locations, as well as find food resources.”

Dania Diaz, Managing Director of Team Roc shares, “Every community should have the right to nutritious food and resources. Partnering with The Athlete’s Foot and Feeding America gets us one step closer to that goal. We are grateful for Ambré, Skyy Clark, Dain Dainja, Dixson, and Reuben Vincent for their passion and contribution to support local communities.”

Events throughout November will be held at The Athlete’s Foot locations: November 5th at Louis Joliet Mall, in Joliet, Ill., supporting the Northern Illinois Food Bank; the 8th in New Orleans, La., supporting the Second Harvest Food Bank of Greater New Orleans and Acadiana; the 12th in Durham, N.C., supporting the Food Bank of Central and Eastern North Carolina; and the 19th, in Atlanta, Ga., supporting the Atlanta Community Food Bank.

Team Roc is Roc Nation’s philanthropic and social justice division, maintaining an unwavering commitment to activism and humanitarianism. The division works to advance the fight for justice, social good, and meaningful impact, and we collaborate with partners across all industries to effect positive change in communities most harmed by inequity and systemic racism around the world.