The Biggest Opportunity In Retail Right Now

As the world reopens, retailers and investors are asking: What’s the best opportunity in retail right now? A traditional answer would be something like: “sweaters” or “new cars.” But traditional answers aren’t the answer right now. While we see consumers willing to spend more than in the past on certain products like outerwear, footwear and underwear, that’s not it either. The biggest opportunity in retail now isn’t in a product at all, it’s in improving how things are sold. The biggest opportunity in retail right now is: retail technology. Read more at Forbes.

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