The brands and cultural pioneers shaping youth culture

Since the global COVID19 outbreak hit most countries in March, every single aspect of our lives has been disrupted. So too in all creative industries where physical events, launches, and gatherings have been fundamental marketing moments for brands and artists. While it’s true that influence, both its meaning and who’s driving it, has been changing for years, the speed at which this change is happening is accelerating faster than ever before. The most innovative leaders of tomorrow embrace this change, it fuels them. They even saw it coming long before their industries were disrupted and the world moved online. It’s what’s always distinguished them from the old gatekeepers of authority — traditional media, big retailers and celebrities — who no longer hold the same power they had before. Read more at Highsnobiety.

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