It’s 2 p.m. on a regular summer Monday afternoon, and every store and shop on Melrose Avenue in Los Angeles is packed with young people who don’t seem to mind that they have to put on a pair of pants to go shopping. They’re browsing through racks with coffees in hand, standing in lines for the dressing room, cheerfully chatting with sales staff, and actually making purchases on full-priced items. Outside of Glossier, a long line has formed: “I’m addicted to our face mist,” says a young sales associate dressed in pink. She’s rewarding those who’ve finally made it to the front of the line with a quick spritz from a bottle she wields like an outlaw with a pistol. “I have three of them,” she chirps. “You’ll definitely want at least one!” Read more at Refinery29.