Located at 444 Broome Street in Manhattan’s SoHo neighborhood, Swedish watch brand Daniel Wellington’s newest pop-up shop is now open daily through May 15.
The new shop will feature the brand’s spring/summer ’16 collection as well as the newly unveiled Dapper 34mm – an update on last year’s Dapper Collection that features a smaller face. A customized embossing station and a photo booth, where you can upload and share your photos on social media, are new additions to this season’s pop-up.
“We are excited to open the doors to our new pop-up shop in New York,” said Filip Tysander, founder of Daniel Wellington. “The response and feedback for the DW Holiday Pop-Up Shop in December was overwhelmingly positive, and we are once again looking forward to the opportunity to get to know our fans visiting or living in New York.”