As the shopping holiday gets into full swing, direct-to-consumer (DTC) brands are making a run at Amazon’s e-commerce dominance, thanks in part to an ecosystem of companies powering big brands like Warby Parker, Allbirds and Glossier. It’s creating a flywheel that handles every step of the e-commerce process from shipping to returns and even one-day delivery. It’s made up of some of Silicon Valley’s hottest startups, up-and-coming names and established companies. There’s Stripe, which handles payments for DTC brands like Glossier and Goodeggs. Affirm provides credit to consumers to buy bigger ticket items like furniture from Wayfair and Peloton bikes. Returnly helps Everlane and Supergoop manage product returns; ShipBob helps with warehousing and Darkstore is trying to take aim at Amazon with same-day shipping. Read more at CNBC.