At a time when discovering and shopping a buzzy brand requires little more than a wifi connection and an Instagram account, for many designers, one of the most tried-and-true methods of connecting with their customers — repeat and potential — remains: the trunk show. Trunk shows haven’t really gotten the same level of media attention during a time when the future of retail more recently has been pegged on advancements in augmented reality, pop-up temporary retail or experiential events. Perhaps understandably so: Trunk shows aren’t exactly a novel concept. A 1998 New York Times article suggested: “the era of the trunk show is upon us.” But now, over two decades later, designers and retailers hold contradicting opinions on the practice. Read more at Fashionista.