As the holiday season approaches, Dior has created The Fabulous World of Dior, a spectacular presentation illuminating the hallowed halls of the legendary Harrods department store. An exceptional event combining the charm of the English spirit with French luxury and art de vivre refinement.
A fervent admirer of England, from 1953 Christian Dior developed a powerful and unbreakable bond with Harrods, London’s epicenter of British elegance. This story, beginning with Harrods’ earliest singular branded boutique, has continued to grow through exclusive collaborations and is now enriched by a new chapter, unique in its scope and creative daring, inspired by the magic of Christmas.
From November 10 to January 3, 2023, the façade of the Brompton Road edifice will be adorned with a monumental installation aglow with a play of light radiantly showcasing Dior’s fundamental references as reinterpreted by artist Pietro Ruffo for the Dior cruise 2023 collection. The compass rose, lucky stars and scintillating flowers will guide visitors along the historic window displays – a captivating attraction that draws people from all over the world, transformed and brought to life by a fantastic gingerbread tableau. A journey that stretches the limits of the imagination, exploring the House’s different worlds and symbols, from fashion to beauty.
In the heart of this prestigious venue, a thousand fascinating surprises and animated decors, enhanced by gourmet treats, await customers. Two dreamlike pop-ups – an ode to Monsieur Dior’s attachment to the celebration of Christmas and the art of cherishing loved ones – along with a Café specially conceived for the occasion, and even a truly immersive exhibition that plays with proportions to enchant the senses, promise unforgettable moments of joy and sharing.
A magical invitation that combines the boldness and heritage of the two Houses, united more than ever by a quest for excellence and the desire to keep the Dior dream alive.
LE CAFÉ DIOR AT HARRODS, A GOURMET INTERLUDE
Cultivating Monsieur Dior’s love of the art of gastronomy, the House of Dior is inaugurating at Harrods a new and extraordinary venue dedicated to delighting the taste buds. A tribute to British hospitality and the pleasure of entertaining, so dear to the founding couturier, a tearoom is unveiled in an unprecedented stage set, entirely adorned with gingerbread from the facade to the interior design and even the tiniest details, where Dior’s distinctive fundamentals are sketched. The Medallion chairs are dressed in iconic Dior toile de Jouy, the patterns of which can also be seen on the wooden tables, while the lines of the Maison’s signature cannage decorate the tableware, illuminated by delicate golden hues.
In a fairy tale setting, like the house in Hansel and Gretel, you can discover the great classics of French cuisine and culinary specialties with a twist of British influence, such as Cornish crab with green apple, Atlantic lobster Thermidor and its yuzu vinaigrette, or a roasted chestnut velouté with winter chanterelles, all conceptualized and created by Harrods brigade of masterful chefs. Those with a sweet tooth will be enticed to taste a selection of gourmet creations – such as tarte tatin or pear baba – and pastries reinventing traditional Christmas desserts, including a sumptuous honey cake in the shape of a Christmas tree.
As a final surprise, the House has created a remarkable collection of irresistible gingerbread biscuits for Café Dior at Harrods, reinterpreting Dior’s symbols: the Bar jacket, the Dior Book Tote, Saddle and Lady Dior bags, the compass rose, the J’adore perfume, the Oblique suit, the signature CD Diamond motif and even the 30 Montaigne plaque. Dior collector’s treats with a couture spirit available exclusively at Harrods, to be given as a gift, or to take home. A little piece of dreams come true.