The Fitness Store Challenging Lululemon With $400 Yoga Pants

by MR Magazine Staff

On a recent Wednesday night, about 70 fitness devotees wearing in-the-know brands like Heroine Sport and Outdoor Voices were crammed into a studio in the Flatiron district, mastering their leg lifts while Pink Floyd’s “Comfortably Numb” blared overhead. Taryn Toomey, a founder of the workout program called “the Class,” led the group. But this was not another fitness upstart in a body-obsessed neighborhood dotted with dozens of boutique studios and several major athletic clothing brand stores. It was the new flagship store of Bandier, a two-year-old retail brand that specializes in high-end activewear for women seeking $400 yoga pants and other fashionable alternatives to giants like Lululemon and Athleta. Read more at The New York Times.