‘The Fun Of Getting Dressed Is Gone.’ As Consumers Adjust To The Pandemic, Retailers Feel The Strain
Jul 28, 2020
Sequestered at home since mid-March, many workers have adopted a new “work uniform” that better suits their new environment. The look involves fewer high-heeled shoes, handbags, suits, ties and coats — and more loungewear and athleisure. The dress code shift has naturally also led to a change in what consumers are buying. Brands that sell comfortable and athletic clothing have seen major boosts in sales, but workwear and formal wear companies are bearing the weight of this shift. Sales in those segments dropped dramatically during the pandemic, according to Neil Saunders, managing director of GlobalData Retail. Read more at NBC News.