The luxury department store business is booming. While the overall retail sector is struggling, Selfridges has recorded five consecutive years of record results and in 2018 saw a £200 million GBP increase in gross transaction value, according to a GlobalData report. And the reason behind this push is not an increase in online sales as many might assume, but physical retail — specifically, the desire to give customers an “experience” that goes beyond simply offering clothing on racks. While e-commerce is growing in the UK, online sales still only makes up 20.6% of the country’s overall retail. So, with 80% of the market still on offer, it stands to reason that luxury retailers would focus on providing more with their retail experience, with a changing menswear landscape also adding impetus for change. “Men now want to shop,” says Simon Longland, Head of Menswear at Harrods. There’s also a shift in how younger customers shop. “It’s no longer a chore or a task,” Longland says. “Particularly with our younger customers who enjoy browsing with friends rather than alone or with a partner.” Read more at Hypebeast.