The Italians Are Back’: Fashion Advertising Roars Back To Life For Publishers
Jul 24, 2020
Fashion brands are beginning to strut their stuff again. Three months after the coronavirus stopped the industry in its tracks, fashion brands are beginning to spend on advertising again, not just to promote fall and winter lines currently in production, but to capitalize on pent-up consumer demand as stores begin to reopen and hopefully drive sales of inventory that brands couldn’t move earlier in the year. Publishers will take bright spots wherever they can find them. But the budgets that have been unlocked are more focused on driving outcomes, publishers said, and some say they expect the recent trend of fashion brands doing bigger campaigns with fewer partners to accelerate this year. Read more at Digiday.