The Key To Retail Success? Embracing Technology

Retailers are continuing to adapt their operations to the “new normal” and to the increases in online shopping and curbside pickup that come with it. The most forward-thinking of these retail businesses are shifting their mindsets to embrace technology for its ability to simplify life for store managers and employees. Retailers who can pivot and adapt to both seen and unforeseen disruptions can continue meeting and exceeding customer expectations. However, businesses lacking the real-time agility to adjust to staffing or task-related issues risk customer disappointment at a time when brand loyalty depends on the strength of the retailer’s omnichannel experience. Read more at Forbes.