The fashion industry is the latest culprit to drink the proverbial metaverse Kool-Aid. While fashion houses are dubbing this new digital universe as the next frontier for fashion, I sense a dangerous bubble brewing.
Non-fungible token (NFT) technology and the metaverse could present some interesting opportunities for the fashion industry, but digital clothes should not be one of them. As an industry, we should leverage new technologies with practicality. The fashion industry has a long list of absurd, short-lived trends in its history. Digital clothes for digital avatars certainly feel like the latest entry. Read more at Newsweek.