The Most Interesting Things Apple Makes Now Are Not Phones

by MR Magazine Staff

During a rather turgid two hours today (Sept. 12), Apple plodded through announcing three relatively minor upgrades to its iPhone line, briefly touched on some software updates for some other products, and introduced its latest Apple Watch. Although the iPhone is still Apple’s cash cow, and its most popular product (followed by its Mac computers and iPads), there weren’t really any new breakout features or hardware on display today. Instead, the most interesting things Apple announced were in its new Apple Watch Series 4. Although growing in popularity, the watch only represents a fraction of a fraction of the company’s sales. Even so, it appears to be where Apple is currently focusing a good bit of attention. Read more at Quartz.