The Murky Business Of Fashion’s Cash Cow: The Logoed T-Shirt
Oct 14, 2020
On a recent New York afternoon, I went window-shopping in SoHo. I canvassed a handful of boutiques, paying particular attention to an item that’s become the common denominator of fashion — the logoed cotton T-shirt. With the rise of streetwear and its penetration into the upper echelons of fashion, the T-shirt has become loaded with meaning. Today, a logoed tee is many things; an instant billboard that telegraphs your financial status (real or perceived) and a cultural signifier that lets people judge whether you’re in the know or not. Most of all, the T-shirt has become a vehicle for democratizing fashion — until it’s not. Read more at Highsnobiety.