Black Friday is expected to be the No. 1 shopping day of the year. No single day of shopping — not Cyber Monday, not Thanksgiving — eclipses its activity. But that doesn’t mean all shoppers are setting their alarms for 4 a.m. after Turkey Day or camping out for new televisions. That’s the old Black Friday. Today, consumers demand (and retailers are thriving from) an omnichannel environment. Black Friday is no exception, and some retailers are showing us that Black Friday is the perfect example of why cross-channel integration, smart mobile strategies and seamless in-store experiences can drive sales and customer loyalty. Read more at Forbes.