Who says the Gray Lady doesn’t have style? The iconic New York Times (in print since September 1851) is collaborating with New York-based menswear brand Knickerbocker on a capsule collection that is an homage to the many workers who brought the news from the copy desk to the newsstand. The collection, which was released on Friday, is available on knickerbocker.nyc and at the Knickerbocker flagship store located at 357 Canal St in New York City.
Knickerbocker’s design team went behind the scenes for an in-depth look at the factories and individuals who turned paper into “All the News That’s Fit to Print,” by working to the small hours of the morning: The printing press operators, warehouse workers, and delivery truck drivers that literally delivered the world its news. The collection intertwines iconic silhouettes and textiles along with many elements that were found in the vast illustration and photography archives of the paper.
The workwear-inspired collection includes caps ($50), T-shirts ($50), a button-down collar shirt ($145), knit fleece cardigans ($145), a factory jacket ($295), and factory pants ($195), as well as an enamel pin ($10). The New York Times logo is featured prominently throughout the collection, and several pieces were, at press time, already sold out. For more information, contact Eitan Braham firstname.lastname@example.org or 917.432.4398