THE NORTH FACE GETS A NEW GLOBAL BRAND PRESIDENT

VF Corporation it has appointed Nicole Otto to the position of Global Brand President for its outerwear and apparel brand The North Face.

Otto joins VF following a 16-year career at Nike and will succeed Steve Murray, who is retiring and returning to the UK. The change in leadership will occur in June 2022.

Otto will report to VF Chairman, President and CEO, Steve Rendle, and serve on VF’s Executive Leadership Team.

She most recently served as Vice President of Nike Direct North America from 2018 through May 2021. In this role, she oversaw Nike’s digital experiences and fleet of inline and factory stores throughout the North America region. Otto was responsible for integrating the company’s physical and digital retail ecosystem to deliver online-to-offline services.

Before joining Nike’s North America team, she held several regional and global leadership roles within the company’s digital business.

“Nicole is the right leader who brings the right capabilities to The North Face brand at the right time,” said Rendle, in a statement. “Her global industry experience and deep understanding of consumer engagement strategies – through both physical retail and digital commerce – make her ideally suited to take the helm of this iconic brand and accelerate growth through even more compelling direct connections with consumers worldwide.”

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