by John Russel Jones

The Outnet announced today the launch of its menswear shopping experience in the United States. Part of YOOX NET-A-PORTER, the luxury discount shopping site offers more than 350 designer fashion brands at up to 70% off. The U.S. launch follows a successful launch this March in the United Kingdom, as well as the EMEA and Asia Pacific regions.

The U.S. experience includes a dedicated menswear homepage, as well as focused editorial and marketing campaigns. Available categories will mirror the womenswear site, providing a full product offering. In conjunction with the launch, The Outnet’s resale service will add the option to resell menswear in exchange for store credit with an extra 10% incentive or direct bank transfer once sold.

Since its launch in 2009, The Outnet has built strong relationships with leading luxury brands, offering a strong roster of designer womenswear labels, and presenting a unique past-season assortment. Extending its buying strategy to its menswear offering, the site provides a curated edit from established brand partners complemented by new brands including Canali and Officine Generale.  (On Tuesday, the site included products from Acne Studios, Burberry, Fred Perry, Ermenegildo Zegna, and Z Zegna, among others. ) Catering to a global audience with a local approach, launching menswear in the U.S is an exciting step and a natural progression in brand strategy supporting gr.owth and new customer acquisition across its key markets worldwide.

“Over the past 10 years, The Outnet has offered a curated selection of previous-season designer womenswear brands at up to 70% off and is extremely excited to be adding menswear into the assortment,” says Emma Mortimer, Managing Director. “We have a fantastic selection of brands, including established partners like Alexander McQueen, Dolce & Gabbana, Sandro, rag & bone, and Acne Studios. We’re thrilled to launch menswear just in time for the summer season.”