The Owner Of A Sports Store Boycotted Nike For Its Kaepernick Campaign. Now He’s Going Out Of Business

Stephen Martin decided to take a stand against Nike after it featured Colin Kaepernick in an advertisement last fall. Now that decision is going to cost him his business. Former NFL quarterback Kaepernick made waves in 2016 for kneeling during the national anthem before football games to protest police brutality and racial inequality. While his stunt cost him a team, he eventually made waves again, starring in a Nike ad campaign with the caption: “Believe in something. Even if it means sacrificing everything.” Martin is the owner of a sports store in Colorado. When the campaign launched in September of last year, Martin decided that he would boycott Nike, because unlike war heroes, Kaepernick doesn’t “know sacrifice.” Read more at Fortune.