The Patta Story: Community First, Streetwear & Sneakers Second

Patta is just one of those brands. You know it, you respect it, you wanna be a part of it. But to judge Patta by its cool sneaker collabs and apparel releases would be missing the point. Since Edson Sabajo and Guillaume ​“Gee” Schmidt established it 16 years ago, the Dutch label has intrinsically woven community into its DNA whether that means creating a local summer school, partnering with Black Panther artist Emory Douglas, or dropping an EP with Conway The Machine and Alchemist. You might know Patta for clothes, but just making them has never been the mission. Despite being one of the most popular streetwear brands, few people know the story of Patta and what it has contributed to the industry. So, as the brand enters our online shop for the first time, we look back on its journey so far and how two sneaker-obsessed Surinamese guys birthed what would become one of the hottest and most honest brands in the game. Join us below for a genuine chat about history and legacy with Patta co-founder Gee and Brand Director Lee Stuart. Read more at Highsnobiety.