by Stephen Garner

The Restory has joined forces with luxury fashion e-commerce site Farfetchto power the platform’s aftercare, in the form of a new service called “Farfetch Fix.” The services available will be provided directly by The Restory, which has developed a wide range of techniques to repair and restore shoes, bags, and leather goods.

To use the service, customers can book a collection for the items they want to be restored directly from within the Farfetch website. The Restory will then securely transport the client’s items to its London-based atelier, where its team will assess the items and quote for its recommended services. Following approval from the customer, The Restory’s elite team of specialist artisans will then begin the required work. Once complete, the items are returned, beautifully packaged, to a preferred address.

“We’ve long drawn inspiration from Farfetch’s mix of excellence, purpose, and boldness,” said Vanessa Jacobs, founder and CEO of The Restory. “To power the new Farfetch Fix platform, and further the mission of more thoughtful consumption on this scale, is the culmination of years of hard work. I’m so proud of this partnership and of my team. Farfetch will help a global community of luxury enthusiasts fall in love with their favourites all over again.”

“We are delighted to partner with The Restory to offer our customers access to the very best luxury restoration service, with Farfetch Fix,” added Tom Berry, director of sustainable business at Farfetch. “Part of the Farfetch ethos is to be the platform for good – championing initiatives that make fashion more sustainable. This partnership with The Restory will allow our customers to cherish their pieces for a little longer and hopefully, also make more thoughtful purchases.”

This launch is part of the broader “Positively Farfetch” strategy that aims to become the platform for good in luxury fashion. Extending the life of luxury purchases is key to making the industry more sustainable, and aftercare services enable this by allowing customers to repair and revive their existing pieces rather than automatically looking to buy new ones. Farfetch said that it is committed to becoming “more circular than linear” by 2030, as part of its recently launched 2030 sustainability goals, and growing services like Farfetch Fix that enable the circular economy is key to meeting this target.