The Return Of Retail And 5 Other Direct-To-Consumer Trends To Watch In 2019

by MR Magazine Staff

In 2018, it looked like there was no end in sight when it came to what direct-to-consumer (DTC) brands (also known as digitally native vertical brands, or DNVB) were willing to experiment with. Many brands opened pop-up shops, some made acquisitions and, of course, several expanded their product lines. This while companies also tested ecommerce on platforms like Snapchat and Instagram, all in an effort to remain Amazon-proof and grow their business. This year, trends will include more retail, disruption in new categories like the kitchen and valuation corrections. Read more at Adweek.