The Rise Of Curbside Pickup: Best Practices For Retailers
Of all the competing service models in the e-commerce space, the curbside pickup model is perhaps most uniquely suited to the realities of the North American retail landscape. Unlike BOPIS, which remains the dominant mode of click-and-collect service globally, curbside pickup allows for a customer with a vehicle to avoid stepping foot in potentially crowded stores altogether. In international markets, the requirement that a consumer must have access to a vehicle often acts as an impediment to the adoption of curbside pickup. Yet in the vast suburban and rural expanses of North America, where automobile ownership rates are high and driving is viewed by most residents as a necessary part of life, this tends to act more as a selling point for the service. Read more at Retail Dive.
