THE SAUCONY SYNC SPACE WRAPPED AFTER PARIS FASHION WEEK

Footwear company Saucony opened a pop-up residency that ran from June 24th to the 28th, coinciding with the duration of Paris Fashion Week. The space featured a curated matcha hour with Bronx-born designer Jae Tips, on-site shoe customization, a live Collab Lab hosted by Bimma Williams, which brought together, for the first time, Jae Tips, Marcus Milione of Minted New York, Andrew Chen of 3sixteen, and Metagirl, along with a 3D photo booth installation. While inside the Sync Space, guests had the opportunity to get hands-on with key pieces from Saucony’s AW25 collection including the Endorphin Speed 5, Guide 7 and Saucony SILO.

In addition to operating the residency, Saucony held a series of activations bringing Saucony’s “Run as One” ethos to life. Throughout the week. the space served as a hub for continuously updated programming, which included fittings, photo opportunities, a group run with Minted New York, and a live-taped creative roundtable discussion featuring Saucony collaborators Marcus Milione of Minted New York, Jae Tips, Metagirl, and Andrew Chen of 3Sixteen. In conversation with Bimma Williams, they explored the intersection of style, community, and movement, and how each uses fashion to tell their story.

To cap off the week, Saucony and Paris-based Collision Running hosted an end-of-week all-day party.