The secret to retail success post coronavirus? adopting a consumer-centric approach.

Fashion retail was facing unprecedented upheaval long before any of us had even heard of coronavirus or could imagine a situation where all stores would be forced to close and the world would be in global lockdown. This pre-coronavirus need for change was being driven by shrinking margins and an increase in nimble new entrants to the market who were growing their market share at a rapid pace, striping away sales from large incumbent brands and retailers. For the majority of retail businesses, trying to evolve and keep pace in recent years has been a painful experience as it’s meant questioning and changing the very foundations of their business and looking to change systems and business models that have been in place for decades. Read more at Forbes.