The Secret To Yeezy’s Sneaker Success

The end of 2020 is just around the corner — and what a year it’s been. While the pandemic has changed a lot of our daily lives, the hype around sneakers is one train Covid-19 couldn’t stop. Cowen Equity Research believes that the sneaker resale market will continue to grow, reaching around $30 billion by 2030, up from $6 billion globally today. Partnering exclusively with StockX once again, we’ve collated data from the secondary sneaker market to bring this past quarter’s biggest stories to life. While resale doesn’t cover figures at retail level, it’s a useful tool to explore the intricacies of sneaker supply and demand, and what releases most resonated with sneakerheads and newcomers alike. Read more at Highsnobiety.