The suffocating blandness of elite fashion

Leaders should dress like leaders

When Ukrainian president Volodymyr Zelensky visited the UK earlier this month, critics greeted him with a familiar joke: does the man not own a suit? With his trademark olive-green sweaters and t-shirts, designed by macho brand M-TAC, Zelensky has become the ultimate example of how fashion can craft a narrative. The military outfit is crucial to the image of heroic leadership he has so successfully cultivated over the past year. It also keeps the audience focused on the bloody situation in Ukraine, a useful visual cue as Zelensky tours the West in search of support. Read more at The Critic