The Surprising Impact Of Retail Advertising Investment For Brands
Dec 17, 2020
As advertising dollars have shifted from traditional media to digital platforms run by retailers, consumer product brands have speculated that there is a ‘halo effect’ happening – boosting sales far beyond the online retailers where the brand is advertising their products. A new study from The Digital Shelf Institute addresses the question, “What is the total value of my brand’s retail media spend?” and the answer is a gratifying one for eCommerce leaders. Read more at Forbes.
