The Surprising Trend In Beauty? Skincare Sales Growing The Fastest Among Men’s Grooming Products

by MR Magazine Staff

If you intend to, but haven’t bought anything for Father’s Day yet, consider adding an anti-aging cream or even facial sheet masks to your gift list of razors, game tickets or smart home devices. It turns out more than one-third of American dads — and the percentage goes up to about two-fifths among those with two children — say they care about preventing the signs of aging, compared to 23% of men without kids, according to a Mintel study released this week that surveyed about 1,000 male personal-care product adult users in the U.S. In another telling sign, while some 95% of men in the survey say they use deodorants and 87% say they use body cleansing products, 70% of men say they use sunscreen/sun protection items while nearly two-thirds say they use facial skincare. Among those between 18 and 44, facial skincare users actually jump to as much as 84%, the study shows. Read more at Forbes.