I was recently shopping at a fabulous menswear store in L.A. The store owner was telling me that his suit business is surprisingly good so I asked him about neckwear. He laughed out loud, quickly explaining that no one in L.A. wears ties anymore. I asked if he even carries neckwear and he said yes, walking me to the back of the store and opening the top drawer of an antique wooden chest. There I examined some truly beautiful ties from an Italian maker I’d never heard of. But why would customers even think about buying a tie if none are visible in the store?
From the recent round of trade shows featuring fall 2020 designs, please consider these artisan tie makers whose neckwear is anything but ordinary. I truly believe that if you show ties, you will sell ties, especially to young guys who don’t want to dress like their fathers (and whose fathers haven’t worn ties in ages!)