There Was A Massive Change In Yeezy Sales Last Quarter

by MR Magazine Staff Feb 04, 2019

It turns out that there is only one factor that can slow down sales of Kanye West’s Yeezy shoes. It’s not ’Ye describing slavery as a “choice,” or going full MAGA rally in a meeting with Trump at the Oval Office. No, it’s something simpler: Tweaking the supply causes the most change. Originally, Adidas sold Yeezys in small numbers by design. Experts considered scarcity the key to the whole operation. But last quarter, the Three Stripes opened the floodgates, releasing the shoe in much higher quantities. The immediate results were surprising: For the first time, Yeezys didn’t immediately sell out. You could just…buy a pair. The longer-term results were possibly more surprising: Expanding the stock led to a 500 percent increase in Yeezy sales, according to NPD’s Matt Powell. The only thing that had stopped people from buying Yeezys, apparently, was the shoes’ lack of availability. Read more at GQ.