Thick Skinned: The Gender-Blending Beauty Products Of Now
Men are increasingly turning to products originally formulated for women to address their skincare needs. Borrowing, stealing – and even buying – the unisex beauty crossover is boosting sales and indicating a changing male attitude to grooming.
Does skin have gender? It’s something much of the beauty industry has spent several years (and countless millions) trying to convince us of. It’s responsible for the soaring popularity in men’s grooming, on top of a female-specific market worth over £1 billion in the UK alone. Male-orientated products make up just 5 per cent of the global skincare market, according to market research group NPD, based on retailers including John Lewis, Boots, Harrods, Harvey Nichols, Debenhams and The Perfume Shop and covering beauty brands including Clinique, Crème De La Mer, Estée Lauder, Chanel and Clarins. “What’s really interesting is the opportunity within the men’s market of premium beauty,” said June Jensen, Executive Director of NPD, back in 2013, citing that percentile difference as “big potential to boost the number of products for men.” Read more at The Independent.
