This Is Not The Abercrombie & Fitch You Remember

You know Abercrombie & Fitch. At least, you knew the brand. Baggy cargo shorts with frayed edges, logo printed shirts, the stench of Fierce Icon and frosted tips is what typically comes to mind. But no longer. In June, the label tapped Aaron Levine, the former head of men’s design at Club Monaco, to reimagine the brand. For industry insiders, the move prompted added attention: Levine is largely the reason that Club Monaco’s menswear navigates this space of cool, modern, masculine and classic. Would the designer make A&F grow up? Would dudes outside of high school be proud to wear the brand? Read more at Maxim.

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