This Tiny Brand Is Revolutionizing One of Your Favorite Products

Less than 30 miles south of Miami, tropical farmlands grow strawberries, tomatoes, avocados, mangos, pineapples, coconuts and papayas around the suburban town of Homestead. Fresh fruit smoothies beckon at family-run farm stands every few hundred yards. But food isn’t top of mind as I venture out under the hot Florida sun. I’m thinking about blue jeans.