This YouTube Star Is Also a Retail Empire
Feb 17, 2022
Linus Sebastian is the face of a mini YouTube empire. His company also resembles a scaled-down version of the Gap, employing a fashion designer, logistics experts, graphic designers and “fit technicians” to sell merchandise to fans.
Sebastian is among the online personalities who have figured out that putting their names or faces on products is increasingly a ticket to cashing in on fame. Read more at The New York Times.