TIFFANY & CO. LAUNCHES NEW FRAGRANCES
Tiffany & Co. will launch its latest fragrances, Tiffany & Love for Him and for Her, produced and distributed by Coty Inc., next month.
Tiffany & Love is the next chapter in perfumery for the iconic jeweler and honors the brand’s legacy of celebrating love and commitment. The two complementary fragrances are a tribute to emotional connection, and the many ways love is defined and expressed. This is the brand’s first exploration into the dual fragrance category, and the inaugural launch of men’s fragrance under the creative direction of Reed Krakoff, chief artistic officer of Tiffany & Co.
The men’s scent is a citrusy aromatic fragrance with a wood-infused base created by perfumers Sophie Labbé and Nicolas Beaulieu of IFF, while the lady’s formula is a modern woody floral scent created by perfumers Honorine Blanc and Marie Salamagne of Firmenich.
Complementary but distinct, the Tiffany & Love glass bottles are each tinted a different shade reminiscent of Tiffany Blue and feature a gleaming ampersand that echoes the iconic Tiffany & Co. logo and acts as a symbol of connection. A silver plaque sits on the shoulders of each bottle bearing the signature ingredients of each juice, while a Tiffany Blue cap for Her and a contrasting black for Him, are embellished with a graphic T pattern.
“As a brand, we’ve always celebrated the enduring power of love in all its forms,” said Krakoff. “Our new Tiffany & Love fragrances are a reflection of modern love and the authentic connections that reflect the strength, joy, and promise we find in one another.”
Inspired by Krakoff’s creative vision and the energetic spirit of New York City, legendary photographer, director, and artist Cass Bird shot the global advertising campaign in black and white on the streets of New York City. Through Bird’s lens, the campaign imagery captures intimate moments between real couples with their hands intertwined in gestures of love. To demonstrate this idea of commitment, acceptance, and togetherness, Tiffany & Co.’s iconic ampersand symbol is elevated to signify personal connections that create a bond between two people. To accompany the campaign video, Tiffany & Co. selected Grammy award-winning music producer Mark Ronson and singer-songwriter King Princess to remake The Turtles’ song “Happy Together,” an ode to love.
“With the launch of Tiffany & Love, we sought to create fragrances for romantics that define love in their own way,” said Simona Cattaneo, chief marketing officer of Coty Luxury. “The fragrances embody and embrace all forms of love, inspiring all to join the #LoveYourWay conversation by sharing authentic stories of personal love and connection.”
Tiffany & Love will launch globally on October 1st.
