by Stephen Garner

tillys jon kuboWest Coast-inspired specialty retailer Tilly’s, Inc. has appointed Jon Kubo to the newly created position of chief digital officer, effective August 15.

Kubo will oversee e-commerce and digital marketing to define a long-term vision for the company’s digital commerce efforts and create consistency in digital consumer experiences across all interaction points.

Prior to joining the company, Kubo served as chief digital officer at Boot Barn Holdings, Inc. since May 2015. He has also held executive positions at The Wet Seal, 8thBridge, Inc., and F.A.O. Schwarz.

“I am excited to have Jon working with our team to lead our critically important e-commerce business, along with digital marketing,” said Ed Thomas, Tilly’s president and chief executive officer. “Jon’s tremendous vision and innovative leadership will bring great value to Tilly’s as we make progress toward delivering on our long-range plans.”