Timing spring deliveries

by Steve Pruitt

Q: At this point my business is doing okay. When should I begin getting deliveries of early spring goods?

A: First you have to look at how your inventory is doing. Is it in control and do you expect to sell through most of your fall/winter product by the first week of January? If so, you can begin delivery of your spring “Buy Now, Wear Now” sportswear (which is most likely to sell post-holiday). Just make sure that these goods are not too lightweight or too light in color. This is transition wear that will give you an excuse to call your customers and tell them that there’s exciting new product coming in.