TIMO WEILAND TO DEBUT CROWNE PLAZA HOTEL COLLECTION DURING NYFW
New York-based design team Timo Weiland will showcase its new wardrobe collection for IHG and Crowne Plaza Hotels & Resorts during a special runway presentation during New York Fashion Week (NYFW). Originally announced last year at NYFW, the entire collection will come to life at a celebratory runway show with 20-25 signature looks on September 12, at Kia STYLE360 at the Metropolitan West.
Five frontline hotel team members nominated by their fellow employees have been selected to walk the runway alongside professional models during the show. The employee models were selected for their commitment to service, dedication to the guest, and pride in the Crowne Plaza brand. They hail from throughout the Americas region, representing cities from Montreal to Tampa. The Crowne Plaza brand’s hotel team members will begin sporting their MOMENTUM fashions this month.
MOMENTUM by Timo Weiland for Crowne Plaza is a new wardrobe collection for hotel team members, with multiple, versatile ensembles available for each professional role. The modern, wearable designs highlight an approach to travel that offers guests an experience that seamlessly blends work and life. The collaboration is an exciting component of the Crowne Plaza Accelerate program, a $200 million, three-year initiative created to place the hotel brand at the forefront of the way modern business travelers want to do business – without constraints.
To further showcase the blended lifestyle of today’s business traveler, a curation of Timo Weiland’s signature modern classics will also be featured alongside the MOMENTUM Collection 2 at NYFW. The show’s high-energy atmosphere will continue with a DJ set from Timo Weiland and Alan Eckstein, as well as a live musical performance by a special artist to be named soon.
“When I began this project, I made it a point to spend time observing guests at Crowne Plaza Hotels & Resorts,” said Weiland. “How they looked, what their priorities were and how they were affected by travel. It was very apparent that more and more people were combining their work and business lives, and as a result, the definition of luxury and personal style had evolved as a reflection of their experiences and ability to be anywhere any time. This insight not only defined the MOMENTUM collection for me, but also inspired the fabrics and designs for my own namesake collection.”
“Timo Weiland has brought his distinctive point of view to Crowne Plaza Hotels & Resorts to design a collection that blends functionality, quality and style – values that both brands share,” added Eric Lent, vice president of Full Service Brands and Food & Beverage Solutions. “The collaboration has helped the Crowne Plaza brand create an elevated first impression that’s just as sharp and savvy as our guests.”
