Tips for getting your retail display strategy right

by MR Magazine Staff

Retail display strategy is the art of presenting products to attract consumers, create interest, generate traffic and ultimately increase sales. Keeping the customer at the forefront, retail display strategies must have a clear direction and story to tell, they must be interactive yet simple, and they should play with color and texture to suit the brand in question. And while many have long debated whether online or offline will “win” the retail battle, it is becoming clear that the future face of retail is a seamless merger of the two. With the help of Samsung Display Solutions, here are a range of hints, tips, and tactics that will help retailers create effective and enticing visual retail displays in an era of increasing digitization. Read more at Retail Gazette.