TODD SNYDER AND L.L. BEAN UNVEIL NEW COLLABORATION IN NEW YORK
Todd Snyder unveiled his new collaboration with outdoor retailer L.L. Bean last night during New York Fashion Week: Men’s.
Snyder and the outdoor brand worked together to bring their shared passion for the outdoors and their appreciation for high-quality products to life in this 40-piece collection, which will be available for purchase this fall.
The L.L.Bean x Todd Snyder collection honors the iconic apparel and footwear of the Maine-based brand. With everything from a new twist on oil-cloth Bean Boots to a new tweed Boat and Tote to fresh, vintage-inspired patterns for the brand’s classic Chamois shirt, the pieces will highlight key materials essential to L.L.Bean design such as fleece, wool, and flannel.
“I’ve wanted to approach L.L.Bean since starting my own line in 2011,” said Snyder. “It is such an iconic, American brand that has created so many classic items over the years – from the Bean Boot to items like their Chamois shirt – there is so much history, heritage, and purpose in what they do. It was an honor to be able to work with those iconic items and offer up a new, fresh take.”
“Going back through the archives at Bean and seeing old photos of the founder, Leon Leonwood Bean, in his hunting gear, he had this very authentic and down-to-earth aesthetic. I really wanted to bring that to life,” added Snyder.
For L.L.Bean, this collaboration is an opportunity to reintroduce many of the classic items that have become synonymous with the brand.
“Everything we do at L.L.Bean revolves around quality products and making sure people are comfortable in the outdoors, no matter if they are walking to the subway or camping in the woods,” said Owen Kelly, vice president of product creation for L.L.Bean. “Working closely with Todd to comb through our archives for inspiration, it became clear that he gets our history and our brand, and we couldn’t think of a more perfect fit.”
Items in the collection include puffer vests, sweaters, overcoats, hats and of course, Maine-made Bean Boots. Items will be available for purchase in select L.L.Bean and Todd Snyder stores and online at www.llbean.com and www.toddsnyder.com beginning this fall.
Photos by Kevin Tachman
Oh dear God, what a nightmare.
These are hideous, and saddening.
RIP L.L. Bean
Gorgeous, intelligent collaboration. Love it all, from the clothes, to the accessories, to the logo. Way to stay true to the LL Bean brand yet creatively reach a new market. I predict great success in garnering new and interesting clients for both brands.
The people decrying this collab are the same ones who haven’t been spending money at L LBean and facilitating their overall decline.
Apples and oranges. My guess is that very little money, only time, was spent by LL Bean to expand the exposure of their brand to a new market, hence creating a future revenue stream, which will help facilitate the strategic intent and the future of the overall company (probably streamlining the offerings and working to address the quality problem that customers are talking about pertaining to their traditional clothing space ). And as a northern NH native, I am a life long LL Bean customer.