TODD SNYDER AND TIMEX JOIN FORCES TO CREATE THE MK-1 ‘BLACK + WHITE,’ A TWO TONE TIMEPIECE
The new Timex x Todd Snyder MK-1 “Black + White” — the latest installment in Todd Snyder’s long-running collaboration with Timex — draws inspiration from the utilitarian style of standard-issue timepieces worn by American servicemen and gave it this unique two-tone dial.
During World War II, black dials were standard issue for timepieces. There was no flare to give a soldier’s position away and the contrast of a black dial with luminescent numbers made it easy to read at night or under the seas. White dials came to be more closely associated with dress watches and the optimism of peacetime. The Timex x Todd Snyder MK-1 “Black + White” is a blend of war and peace, dive and dress watch; and guaranteed to remind any New Yorker of a certain hometown baked good.
“I’ve always liked the contrast of black and white, whether it was the 2Tone Records label, the VANS Checkerboard Slip-On, or the cookie that Glaser’s Bakery made famous. So, the color scheme felt like a natural for a field watch,” says Snyder.
The watch is a Quartz Movement and forged in aircraft-quality steel. Other design details include Domed Acrylic Crystal and an INDIGLO Backlight, the case is 40mm, 20mm lug. The watch is water resistant to 50 meters.
The Timex x Todd Snyder MK-1 “Black + White” is available now on ToddSnyder.com and all stores. It retails for $138.
