Todd Snyder City Gym 2.0

Todd snyder opens city gym pop-up shop

by Stephen Garner

Todd Snyder City Gym 2.0American designer Todd Snyder has opened the doors to a new pop-up shop devoted to his original NYC space: City Gym. Dubbed City Gym 2.0 the latest iteration of the brand’s pop-up shop concept offers iconic athletic style with a signature dapper twist.

This new version evolves the original City Gym, which made its debut in NoLita in 2013, into a holiday lifestyle destination centered on exclusive collaborations with classic sports brands including Champion, New Balance, and PF Flyers.

Located at 108 Fifth Avenue in the space formerly occupied by North Sails, the 2,098 square-foot store features the brand’s long-term collaboration with Champion Sportswear, which comprises of versatile sport-inspired pieces designed to play as well with suits, jeans, and chinos as with sneakers and sweats.

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The shop with also stock the brand’s best-selling chinos, denim, ski sweaters and cashmere separates from the Todd Snyder menswear collection, along with the designer’s favorite winter outerwear, including exclusive collaboration down-filled jackets from Rocky Mountain Featherbed. A range of active accessories from Vans and Timex — including a special edition Timex Ironman, the first digital watch in the ongoing collaboration between these two brands — will also be on offer, to round out the look and give shoppers a wealth of holiday gift options.

The store will also include an Aesop shop-in-shop stocked with grooming must-haves, active essentials from Mack Weldon and a Juice Served Here bar offering sweet treats from the geniuses at Milk Bar.