Todd snyder releases latest new balance collaboration

by Stephen Garner

Todd Snyder has released its latest collaboration with New Balance, the limited-edition Triborough 997.

This style aims to evoke nostalgia for what was a state-of-the-art sneaker when it debuted in the ‘90s while reimagining it as a sleek piece of footwear for the modern gentleman. One of the most noticeable features of this new 997 is that the large signature ‘N’ logo on the side panel has been replaced with a subtle ‘Flying NB,’ a rare archival logo that appeared on the sneaker when it first launched and then vanished soon after.

“The 997 is one of my favorite New Balance silhouettes and I wanted to create something low-profile, yet eye-catching,” said Snyder. “We decided to feature the Flying NB logo as an ode to the humble beginnings of the shoe. It really was the first of its kind.”

The Triborough 997 comes in three traditional colorways – gray, blue, and burgundy. It retails for $230 and is now available for purchase at toddsnyder.com.