by Stephen Garner

Todd Snyder has launched his latest collaboration, this time with Legent – a first-of-its-kind premium bourbon known for melding Kentucky distilling tradition with Japanese blending expertise. Together, the companies are releasing the limited-edition “Bourbon Selvedge Denim Jacket.”

The jacket is tailored using premium, hand-selected Japanese denim and will be hand-numbered. The denim fabric used will be produced on old shuttle looms in Okayama, Japan and then cut and sewn in the USA. Retailing for $248, the style will be available for a limited time on and at Todd Snyder retail locations in New York City.

“I have been traveling back and forth to Japan for decades drawing inspiration from the dynamic people, culture, and fashion,” said Snyder. “It’s been so fascinating to see how American trends have been adapted and re-interpreted in Japan, like denim, and vice versa, with Japanese trends in the U.S. I am honored to work alongside Legent to bring to life two cultures through quality craftsmanship.”

“As a brand that is rooted in breaking traditions and redefining classic American staples, we are thrilled to collaborate with Todd Snyder on this innovative denim wearable,” added Jon Marks, brand director of super-premium whiskies at Beam Suntory, the owner of Legent. “Todd’s mastery of premium denim and expertise in blending Japanese craft with American style make him the perfect fit for this partnership.”