IWC Schaffhausen has teamed up with iconic athlete Tom Brady as the luxury watch brand’s new brand ambassador.
IWC Schaffhausen and Brady look will bring their partnership to life with many exciting new projects planned.
“Tom Brady is a world-class athlete with a sense of style and an appreciation for fine watchmaking,” said Christoph Grainger-Herr, CEO of IWC Schaffhausen. “Working with him will enable us to tell the IWC story to a growing audience, especially in the United States.”
“Tom Brady is arguably the best quarterback of all time, but also an admired role model,” added Grainger-Herr. “On the field, his focus is on performance and precision; off the field, he is a true gentleman, incredible father and husband while also embodying elegance and style.”
“I am honored to be partnering with IWC Schaffhausen, a brand I’ve long admired, not only for their timeless design but their precise engineering and attention to detail,” said Brady. “I am excited to be part of the IWC family and look forward to collaborating with their talented team to share the brand’s unique heritage globally.”