by Stephen Garner
Guillaume Jesel
Guillaume Jesel

Guillaume Jesel has been promoted to global brand president for Tom Ford Beauty, effective July 1. Jesel will continue to report to John Demsey, executive group president at The Estée Lauder Companies and serve as a member of the company’s executive leadership team.

For the past two years, as senior vice president and global general manager, Jesel has led Tom Ford Beauty in achieving accelerated, double-digit growth across all regions. He has been instrumental in establishing the brand’s leadership in luxury makeup and fragrance, and unlocking new avenues of growth with enhanced digital and social capabilities. Jesel will also be a key partner to Demsey in the company’s efforts to further drive select capability-building throughout the organization.

Jesel has been with The Estée Lauder Companies for 16 years, serving in a number of senior roles, including vice president, global makeup marketing for the Estée Lauder brand, and senior vice president, global and North America marketing for M·A·C. Prior to joining the company, he served in marketing capacities of increasing responsibility at the Lancôme division of L’Oréal.

“Guillaume’s brand strategy expertise and strong commitment to aspirational creativity has led Tom Ford Beauty to achieve incredible global growth,” said Demsey. “Guillaume’s exceptional understanding of luxury consumers and their many desires in the prestige beauty space make him well-positioned to continue leading this highly coveted brand.”

Tom Ford added: “Guillaume is a great talent and a wonderful leader. I could not be more pleased about his promotion to President of Tom Ford Beauty.”
Tom Ford Beauty is a complete collection of iconic fragrances, sensuous color, and high-performance skin treatments.